Client
Elite Kitchens
What They Are Doing Right Now
Live in the Showroom · 14 minutes on site- Viewing Taj Mahal Quartzite 3cm Polished — the sixth view of this lot in nine days.
- Added two slabs to the wish list — four minutes ago. Five items on the list in total.
- Requested a price on one slab — QZ-4471-08, three minutes ago. Nothing has been sent back yet.
- Fourth visit this week — 68 minutes across the four, all on warm quartzites.
- Shared the “Warm Quartzite, Autumn” showroom — with two people at their shop, 18 Aug.
What Happens Next
One overdue, two ahead- Call Marta about the Calacatta run — due 14 Aug, 6 days overdue. High priority. M. Alvarez. Linked to EST-2261.
- Confirm the autumn container — due 22 Aug. Medium priority. M. Alvarez.
- Send the new warm quartzite arrivals — due 29 Aug. Low priority. M. Alvarez.
- Completed 12 Aug · showroom walkthrough — outcome positive. Marta asked to be called once the container clears.
What They Are Interested In
Saved, viewed, quoted and heldOn The Wish List
- Taj Mahal Quartzite · 3cm Polished — 2 slabs, added today. 12 available in Miami.
- Perla Venata · 3cm Honed — added 4 Aug. Down to 3 slabs; two just went on hold for another client.
- Calacatta Gold · 2cm Polished — added 22 Jul. In an open quote.
Seen Again And Again
- Taj Mahal Quartzite — 6 views in 9 days, 22 minutes total.
- Mont Blanc Quartzite — 3 views, most recently yesterday.
Committed Or Quoted
- On hold · 4 slabs Calacatta Gold — HLD-877, expires 1 Sept.
- In a quote · EST-2261 — 8 slabs Calacatta Gold, $18,400. Viewed twice, unanswered 9 days.
- Categories they have asked about — warm quartzite, light marble, 3cm thicknesses.
Why This Client Reads As Growing
The factors behind the health, so you can disagree with it- Showroom activity is rising — four visits this week against a weekly average of one.
- One quote unanswered for 9 days — opened twice, never replied to.
- One follow-up is 6 days overdue — the only thing pulling this score down.
Relationship History
Everything, from every module, newest first-
Showroom VisitToday, 14:06 · in progress
Marta Ruiz is on Taj Mahal Quartzite 3cm Polished
Fourth visit this week. 14 minutes so far, all of it on warm quartzites.
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Wish ListToday, 14:02
Added two slabs of Taj Mahal Quartzite
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Price RequestToday, 14:03 · unanswered
Asked for a price on QZ-4471-08
No reply sent yet. Outstanding for 3 minutes.
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VIP Offers18 Aug 2026
Opened “Warm Quartzite, Autumn” and shared it with two colleagues
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Quote Viewed15 Aug 2026 · second view
EST-2261 opened again, still no response
8 slabs Calacatta Gold, $18,400. Six minutes on the document.
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Follow-Up Due14 Aug 2026 · overdue
Call Marta about the Calacatta run
Created from the 12 Aug walkthrough. High priority, still open.
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Showroom Walkthrough12 Aug 2026 · 55 minutes
Marta and Danny came in to look at the autumn lots
“Wants 8 more slabs of the same lot if we can hold thickness at 3cm. Asked me to call once the container clears.”
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Hold Created9 Aug 2026
4 slabs of Calacatta Gold held until 1 Sept
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Call9 Aug 2026 · 12 minutes
Danny confirmed 3cm on everything
Leathered finishes are off the table for good.
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Client Question4 Aug 2026 · answered 5 Aug
Asked what a 20-slab container would cost delivered to Doral
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Internal Note20 Jun 2026
Marta's daughter is studying in Europe — ask about it
Internal only. Never appears in anything sent to the client.
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Call18 Jun 2026 · 6 minutes
Marta back from Spain
Asked after her daughter; she is staying another year.
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Support Request2 Jun 2026 · resolved
Two slabs arrived with a chipped edge
Replaced from the same lot within four days. Marta was satisfied.
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Meeting2 Mar 2026
Passed on the dark granite quote
We could not match the colour their own customer asked for.
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Status Change12 Jan 2026
Active Client → VIP Client
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Price List Change1 Jan 2026
Standard US · 7% → VIP US · 9%
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Assignment Change3 Feb 2025
D. Serrano → M. Alvarez
The relationship history stayed on the client, and six open follow-ups moved across.
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Records Merged18 Nov 2024
Elite Kitchen Co. → Elite Kitchens
Follow-Ups
1 overdue · 2 upcoming · 11 completed since March| Due ▲ | Priority | Who And What | Notes | Status | |
|---|---|---|---|---|---|
| 14 Aug 20266 days overdue | High | Marta RuizCall The ClientEST-2261 | Call once the container clears | Overdue | |
| 22 Aug 2026In 2 days | Medium | Marta RuizConfirm A Container | Booking closes Friday | Upcoming | |
| 29 Aug 2026In 9 days | Low | Danny RuizSend New ArrivalsWish list | Warm quartzite, 3cm only | Upcoming | |
| 12 Aug 2026Completed same day | Medium | Marta RuizShowroom WalkthroughLot QZ-4471 | Outcome positive — wants 8 more slabs | Completed | |
| 18 Jun 2026Rescheduled twice | Low | Marta RuizReconnect After Travel | Back from Spain on the 24th | Completed |
Quotes
2 open · $27,200 · 2 accepted and 1 rejected this year| Quote | Source | Valid To | Slabs | Total | Status |
|---|---|---|---|---|---|
| EST-2274Taj Mahal Quartzite · 3cm Polished | Showroom | 19 Sept 2026 | 4 | $8,800 | Shared |
| EST-2261Calacatta Gold · 2cm Polished | VIP Offers | 5 Sept 2026 | 8 | $18,400 | Unanswered 9 Days |
| EST-2190Perla Venata · 3cm Honed | Phone Call | 14 May 2026 | 6 | $19,200 | Accepted |
| EST-2098Absolute Black Granite · 3cm | Phone Call | 2 Mar 2026 | 14 | $32,000 | Rejected |
| EST-2152Mont Blanc Quartzite · 3cm | Phone Call | 11 Feb 2026 | 8 | $25,300 | Accepted |
Dates That Matter
Birthdays, anniversaries and what they told you was coming- BirthdayMarta Ruiz · 8 SeptIn 19 days · reminder set 10 days ahead
- BirthdayDanny Ruiz · 3 FebMonth and day only, as the business stores them
- Anniversary15 years in business · 12 OctRecurs annually · entered 4 Mar 2025
- TravelMarta in Spain · 2–24 JunPassed · reconnect follow-up was completed
- Family eventDaughter graduates · June 2027Mentioned 20 Jun 2026
What They Have Told You
Read this before you call — it is the difference between a call and a conversation- Her daughter is studying in Europe — architecture, in Barcelona. Marta visits twice a year. Recorded by M. Alvarez, 20 Jun 2026. Private
- Follows Real Madrid closely — will not take a call during a match. Recorded by M. Alvarez, 4 Mar 2025. Private
- Prefers a phone call, in Spanish, before ten in the morning — email gets read late and answered rarely. Recorded by D. Serrano, 11 Nov 2024. Private
- Danny is her brother and runs the shop floor — he decides on thickness and finish; she decides on price. Recorded by M. Alvarez, 3 Feb 2025. Private
- Opening a fourth location in 2027 — Naples, still confidential. Mentioned in passing on 12 Aug 2026. Private